Marketing sites for IT services companies need speed, SEO clarity, and conversion paths — not dashboard complexity.
App Router defaults
Server components for content pages, careful client islands for motion and forms, and stable canonical URLs.
Performance budgets
Protect LCP with prioritized hero media, compressed images, and restrained animation on the critical path.
Conversion instrumentation
Track lead events with clear source attribution. If you cannot say which CTA drove the lead, optimize blindly.